The longtime leader in eyewear as a fashion accessory philosophy, Tura, established in 1938, was the first brand to introduce color to frames. Inspired by the intricate designs of fine jewelry, Tura eyewear infuses fashionable flair with bold beauty. Priding itself on quality, extraordinary materials and exacting dedication to detail, Tura creates captivating eyewear.
Tura eyewear is both elegant and expressive, stemming from a 75-year tradition of creating frames that take their natural place as a fashion accessory. Using jewel-like adornments and precision detailing, Tura frames express confidence, a sense of style and uncompromising quality.
Finely crafted by an innovative manufacturing process, Tura frames are composed of unique, special details including open spaces, combination finishes, two-tone colorations, and laser etching. Tura eyewear helps the wearer complete his or her look, expressing style, personality and a sense of self.
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